Open the door to a unique Tasmanian experience…

Where style meets charm,

with understated elegance and magnificent City Park views.

Steeped in history and Victorian character The Florance has been thoughtfully restored through considered design, whilst paying tribute to our historic past. The Florance offers a freshness and character you would expect in a unique boutique accommodation. Our location, including a private carpark, is perfectly placed within the Launceston arts precinct, mere minutes from the CBD.

Discover The Conservatory...

A contemporary light filled space featuring the work of Tasmanian artist William Rhodes, a Glover and Archibald finalist. Enjoy the ambience, sink into the sofa, and browse the daily papers and travel brochures with your drink of choice. Connect with fellow travellers, enjoy our Covid friendly mini breakfast and discover the best kept local secrets from your hosts.

Our Garden Deck offers another space to relax and is the perfect setting for a locally-sourced picnic from the Harvest Market. Exclusively held on Saturday mornings from 8:30 - 12:30pm and just around the corner from The Florance. It’s not to be missed.

Retreat to your own private space.

A minimalist botanical theme flows through our 12 individual guest suites. Whether upstairs or down, with views of the City Park or surrounding heritage architecture, all the suites feature a private ensuite, tea & coffee and complimentary Tasmanian shortbread.

Experience our Tasmanian made beds, featuring a bespoke bedhead and a choice of luxury pillows to ensure a supreme slumber.

Which will you choose?

Make your next event unforgettable.

Experience the ambience and character of our grand Victorian House. The Florance offers complete exclusivity for your small group function. We can accommodate 24 guests allowing your group to start and end their day together.

Upcoming wedding?

The Florance is the perfect boutique atmosphere for your bridal party, offering an elegant backdrop for the memories captured with it's classically proportioned windows, beautiful staircase and wrought iron balcony. Only a stone’s throw away, you will find the established gardens of the City Park for further romantic photographic opportunities on The Big Day. Contact us for more details.

Make enquiry

Gallery

Our History

Explore from the
heart of Tasmania.

Launceston is the perfect base to explore Northern Tasmania. Take the time to discover the world renowned vineyards, mountain bike trails, National Trust properties, breath-taking National Parks, regional food producers and markets that are all possible within a days drive of The Florance.

For a unique Tasmania Experience, we suggest:

Sampling the very best from the Tamar Valley Wine Route.
Climbing Cradle Mountain, or taking a stroll around Dove Lake.
Taking the old Hobart Road to the Sunday morning Evandale Market.
Treating your tastebuds to the Cradle to Coast Tasting Trail.

Your stay also includes a parking space, perfect for leaving your car and exploring our vibrant city at your own pace.

Discover Launceston
the local way.

One of the true joys of travel is staying centrally and exploring on foot. Well positioned within the arts precinct on the border of the CBD, The Florance offers you the luxury of strolling to many of the city's most iconic food, shopping and cultural experiences.